How To Write A Vacation Rental Description (With Examples)

Having a short-term rental property as a form of income is an exciting prospect. However, one of the main focuses of having an STR business is ensuring that you get the most bookings possible for your property. 

You therefore have to know how to attract guests to your listing, and one of the most effective ways to do so is by having a compelling listing description. This will not only give your guests an idea of what they can expect from their stay but also provides you with the opportunity to tell your guests what makes your spot so special. 

In this guide to writing a vacation rental description, we’ll take a look at all the aspects you need to consider when putting together your written blurb for your property to ensure that you target the right audiences and generate the interest you need to run a thriving STR business. 

Why do you need a vacation rental description that stands out?

When you list your property on popular platforms like Airbnb, Vrbo, or Booking.com, you are usually contending with many other properties, especially if you have an STR available in a popular holiday destination. 

It’s, therefore, essential that you have a booking that stands out from the crowd, and your written description is a valuable tool in ensuring you do. Making your listing that much more intriguing will encourage more people to click on your listing. If your description, combined with the pictures you post grabs their attention and seems appealing, it’s more likely prospective guest interest will materialize into concrete bookings. 

How to write the perfect vacation rental description

Knowing how to write a good vacation rental description is an important part of running your business, and will prove to be a valuable skill when managing your STR listings. Below are the steps you can follow to ensure you craft the best STR or vacation rental description. 

Understand who your property appeals to

By having a good understanding of your target audience, you can tailor your property’s description to suit who you think the place will appeal to the most. For example, if you have a cozy one-bedroom cabin with a hot tub, this is probably best suited to young couples who want to get away for a night or two to have some quality romantic time together. Your description should match this image and play on the romantic aspect of your spot. 

Similarly, if you have a vacation rental that is more conducive to families and larger groups of people, you need to showcase the fact that the spot is well-catered to children, perhaps offering nearby activities the kids can enjoy or any amenities that children may appreciate like toys, a pool, play areas, etc. 

Having a solid understanding of who would most appreciate your property is an excellent starting point for writing the perfect vacation rental description. 

Write a catchy title

Most platforms like Airbnb and Vrbo have a title character limit of 50-70 characters. These platforms often recommend that you make the title as long as possible and include as much about the property as you can through clever wordsmithery. 

For example, avoid titles like “Nice property in beach town”. This is very generic and doesn’t really tell your audience much about what makes your property special. Instead, why not try something like “Airy 2-bedroom apartment with stunning sea view on the beach”? This tells your guests a lot more about what they can expect and immediately plants an image in their heads before they even see your listing’s photos. 

The point of the title is to catch prospective guests’ eyes, so it’s paramount that you describe your property as best as possible even in the title. 

Pay attention to word or character limits 

Most experts in the industry recommend that you take full advantage of the rod count of character limits set by various listing platforms. The more information that is available to the guest before they make a booking the better. You can also allocate the most important information to the top of the listing description as this should be the information that grabs the attention of whoever is looking at your listing. 

For example, Airbnb provides hosts with the option to write a short description with a maximum character count of 500. Hosts can then provide a longer description underneath which may include more details about the specific amenities, location, check-in process, guest requirements, and nearby attractions for the guest’s convenience. 

Be very clear about your amenities

If your vacation rental property has any amenities that may set your place a cut above the rest, you must mention these in your description. Additionally, you should also emphasize any particular amenities that may pique the interest of your specific target audience. 

For example, the mention of a hot tub would appeal to the couple seeking a romantic getaway. Mentioning a play area would grab the attention of someone looking for a place for a family vacation. In the same respect, mentioning high-speed wifi is a good selling point for anyone who is traveling for business. 

There are also general amenities that you should mention, such as the appliances available in the kitchen space, parking facilities, cleaning utensils, bathroom facilities, and any outdoor areas your STR may have. This is particularly important if you, like most other hosts, offer your guests a self-catering spot. 

Think about what makes your property special (USPs)

When writing your vacation rental listing description, you need to ensure you showcase your property’s unique selling points. Before you begin writing, it’s a good idea to brainstorm some of the aspects that make your property unique to other STR options in your area. 

For example, your property may be situated particularly close to a specific attraction, like the beach, hiking trails, tourist attractions, or activities for the little ones. You should therefore include information about your unique location, providing guests with information like the following: 

• 2-minute walk from the beach
• A stone’s throw away from the Statue of Liberty
• Easy access to bus stops to get in and out of town
• Just 5 minutes away from bars, shops, and restaurants
• On the hiking trail to the beautiful waterfall track
• Secluded cabin for the ultimate quiet getaway
• This apartment is central to the main business hub of London

Providing information like this will give guests a better idea about what they can do in the area and give them more incentive as to why your property is the best suited for their vacation or travel purposes. 

There may be other aspects of your property that are unique or rare for your area. For this reason, you must conduct research about what other properties have on offer before compiling your listing description. This will ultimately give you the upper hand when people are browsing for accommodation in your area. 

Avoid generic adjectives to describe your property 

To give your vacation rental description that little bit of extra flair, don’t be afraid to get creative with the words you use to describe your property. You don't have to be the world’s greatest writer to spice up the vocabulary in your write-up. You just have to describe the property in a tone and style that’s personal to you. 

No one knows the property and why it is special like you - the owner or manager, so adding a personal touch to the description and explaining why guests will appreciate what it has to offer will give you a headstart in your listing blurb. 

Include any specific services you may offer

It’s important that you communicate the specific services on offer to your prospective guests. You need to let them know if there are cleaning services available and whether or not these are optional at an additional charge. Some properties may also offer maintenance, transport, or catering services on offer as part of the vacation rental package. Essentially, your description should contain the service on offer, in what capacity the service is provided, and what the terms and conditions are for your guests making use of the given service. 

Write about the location of your property

For those listings that have the capacity for longer descriptions, you can provide your guests with more specific information about the location of your vacation rental. This may include popular attractions, a bit of history about the area, recommended activities, and the benefits guests can look forward to when they choose to stay in the area. 

The reason that this type of information is important is that it appeals to those travelers who are looking for a last-minute getaway or using property listing sites as a destination discovery tool. Although this information should not be at the top of the description, it’s a good way to bulk out your property’s write-up and integrate keywords that will ultimately drive more traffic to your listing. 

Front-load the most important information

Ensure that all the most important information is at the beginning of your write-up. Front-loading entails putting all the unique selling points about your property somewhere that will grab the readers' attention. Internet search experts have ascertained that the average attention span of someone browsing for accommodation is only around 8.5 seconds. It's therefore paramount that you capture a prospective guest’s attention in the title and the first few sentences of your description. 

The idea is that you want to give travelers a good idea about the property in as concise a manner as possible. To successfully do this, take some time to think about the points that are most attractive about your vacation rental and put those points in the opening lines of your blurb. 

Use concise language 

Although you need to paint an attractive picture of your property to guests, you should avoid using long, drawn-out sentences. Guests want to know what they are in for and want to ascertain that the property meets their vacation requirements before booking. Ensuring that the information they need is laid out in a way that guests can make quick, informed decisions will help your bookings come through quicker and more frequently. 

Using short sentences, bullet points, and effective language is the best way to make sure holiday seekers understand what your property has to offer when they first click on your listing. 

Make sure you understand and use your keywords

Conducting a bit of keyword research is an excellent practice before you get going on your write-up for your property. By considering what it is about your property that people will search for, you can integrate these into your description to drive more traffic and appear above other listings in search results. 

For example, someone looking for a romantic break may search for “romantic couple’s getaway” or “trips for two”, so make sure your listing has these keywords if your property applies to this audience. You can adapt the keywords you use specifically to your property type and ideal guest profile. 

Post regular updates in your listing description

If you're in an area where there are festivals and large events or celebrations, be sure to include these in your vacation rental description during these seasons. Adopting a proactive approach to updated property listing descriptions will ensure that any additional information you provide to your guests is up-to-date and relevant and may give them additional incentive to book your property if they are traveling to your location for a specific event. 

3 Vacation rental description examples

The following provides you with vacation rental description examples for you to see what the ideal STR write-up looks like. 

Example 1: 

Enchanting Treehouse Retreat: A Romantic Haven in Nature

Escape to a world of tranquility and romance in our secluded treehouse nestled among the whispering trees. This enchanting getaway promises a magical experience, blending the comforts of modern living with the charm of a woodland escape.
 

Key Features:
 

• Wood-Fired Hot Tub: Unwind in our private wood-fired hot tub, enveloped by the soothing sounds of nature. Under the canopy of stars, let the warmth of the water and the crackling fire kindle the flames of your connection.
• Stunning Hiking Trails: For the adventurous at heart, explore the vast network of hiking trails right at your doorstep. Wander hand in hand through ancient forests, discovering hidden waterfalls and panoramic vistas that will take your breath away.
• Intimate Treehouse Design: The treehouse is designed with romance in mind, featuring cozy interiors, a comfortable queen-size bed, and large windows that frame picturesque views. Embrace the intimate atmosphere as you reconnect with your loved one.

Amenities:

• Fully Equipped Kitchen: Prepare a gourmet meal together in our well-appointed kitchen, complete with modern appliances and all the essentials for a delightful cooking experience.
• Outdoor Deck: Sip your morning coffee or share a glass of wine on the spacious deck overlooking the lush surroundings. The perfect spot for quiet moments and intimate conversations.
• Modern Comforts: Stay connected with complimentary Wi-Fi, and enjoy the convenience of a smart TV and cozy fireplace for those snug evenings indoors.

Local Attractions:

Beyond the treehouse, you'll find a world of natural wonders. Immerse yourself in the beauty of the nearby waterfall escapes, each offering a unique and awe-inspiring experience.

Booking Information:

• Minimum Stay: 2 nights
• No pets allowed
• Check-In/Check-Out: Flexible, contact us for details

Rates:

• Nightly: $100
• Weekly: $630 (10% discount)

Escape the ordinary and rediscover the magic of love in our romantic treehouse retreat. Book your unforgettable getaway now and create memories that will last a lifetime.

This description paints the ideal picture for a couple looking to spend some quality time together in nature. The unique feature of this accommodation being a treehouse is made clear to the guest from the beginning. It features all the local attractions in the area and provides readers with what they can expect when they book this STR. 

Example 2: 

Family Oasis in Malaga: Spacious Villa for 12 with Kid-Friendly Delights

Escape to a sun-kissed paradise in our expansive villa nestled in the heart of Malaga, perfect for families seeking the ultimate holiday retreat. With a harmonious blend of luxury, entertainment, and proximity to family-friendly attractions, our villa ensures a memorable getaway for both kids and grown-ups alike.
 

Key Features:

• Spacious Accommodation: Our villa comfortably accommodates up to 12 guests, making it ideal for large families or group getaways. Discover generous living spaces, well-appointed bedrooms, and picturesque views that will make you feel right at home.
• Kid-Friendly Amenities: The little ones are in for a treat with a dedicated play area featuring playgrounds and green spaces. The outdoor pool is perfect for sunny afternoons, while the indoor games room guarantees endless entertainment for children of all ages.
• Proximity to Beach and Attractions: Just a stone's throw away from Malaga's coastline, our villa offers easy access to family-friendly beaches and charming restaurants. For a day of thrills, explore the nearby water theme park, ensuring laughter and joy for the whole family.

Amenities:

• Fully Equipped Kitchen: Prepare family feasts in our modern kitchen, fully equipped with everything you need for delightful meals together.
• Babysitting Services: Enjoy a worry-free night on the town as our hosts offer babysitting services at an additional cost. Savor the vibrant nightlife of Malaga while the little ones are in safe hands.
• Indoor and Outdoor Dining: Choose between elegant indoor dining or alfresco meals on the villa's terrace. Share stories and laughter over delicious meals as the sun sets on another perfect day.

Local Attractions:

Explore Malaga's vibrant culture, beautiful beaches, and family-friendly attractions. From the renowned Picasso Museum to the lively city center, there's something for everyone just a quick taxi ride away.

Booking Information:

• Minimum Stay: 3 nights
• Pets: Yes, we are pet-friendly!
• Check-In/Check-Out: Check-in is at 2pm at the earliest on the day of arrival and check-out is at 10am on the day of your departure. 

Rates:

• Nightly: $200

Create lasting memories with your loved ones in our family-friendly villa. Book now and embark on an unforgettable vacation in the heart of Malaga.

This description is for a slightly different target audience, but the host has made sure that they have touched on features that appeal both to adults traveling as a large group or to two or three families traveling together. By highlighting some of the nearby amenities and offering additional babysitting services, the hosts have painted a comprehensive image of how those looking to book may enjoy their time in the Spanish coastal city of Malaga. 

Example 3: 

Executive Comfort in the Heart of NYC: Ideal for Business Travelers

Experience convenience and comfort in our executive apartment located in the bustling heart of New York City. Tailored for business travelers, this sleek and modern space offers a strategic location, high-speed internet, and seamless access to the city's central business district.

Key Features:

• Central Location: Nestled in the heart of the city, our apartment places you just moments away from the Central Business District (CBD) and key corporate hubs. Maximize your productivity with easy access to offices, conferences, and networking events.
• Transportation Hub: Enjoy the convenience of efficient transport systems, with subway stations and bus stops nearby. Whether you're heading to a meeting or exploring the city during downtime, our location ensures you're well-connected to all corners of New York.
• High-Speed Internet: Stay connected and productive with our reliable high-speed internet. Streamlining your work tasks or catching up on emails has never been easier.

Amenities:

• Fully Equipped Workspace: Set up your own office away from the office with a dedicated workspace, comfortable seating, and ample natural light.
• Modern Kitchen: Prepare quick and healthy meals in our fully equipped kitchen before or after a busy day. Alternatively, explore the diverse culinary delights just steps away from your door.
• City Views: Unwind in the evenings with breathtaking views of the city skyline from the comfort of your own private space.

Local Attractions:

Experience the vibrant energy of New York City, with iconic landmarks, theaters, and cultural hotspots just a short distance away. After a day of business, indulge in the city's diverse entertainment and dining options.

Booking Information:

• Minimum Stay: 2 nights
• Pets: Sorry, no pets allowed
• Check-In/Check-Out: Flexible, contact us for details

Rates:

• Nightly: $150
• Weekly: $900 

Reserve your executive apartment now and make your stay in New York City a seamless and successful experience.

This property is targeted toward those who are traveling for business. It creates the feeling that the property is well-geared towards efficient use of time and that the guests will be able to get around the city if they need to. 

Get more bookings with optimized rental listing descriptions

One of the other ways that you can optimize your vacation rental listing descriptions is by making use of property management software. Platforms and systems like Hospiria can provide you with insights into current trends, pricing, and peak times in your area. It acts as an assistant in highlighting what your property has to offer when compared to your competitors. 

Hospira will also consolidate all your documentation and finances in one place, which helps you streamline administrative operations that have to do with your vacation rental property. Users can also look forward to a comprehensive communication system that allows them to keep in contact with interested parties. 

Our software can also help you in adjusting your pricing through the implementation of its dynamic pricing tool. It also helps you to sync your listings on all the platforms your property appears, to ensure you do not risk mishaps like double bookings. This also means that you can update your listing descriptions in one place, rather than update each description on each platform. Use Hospiria to save you time and optimize how you run your STR business.