When you use Airbnb to rent out your property, you need to make your listing stand out, which can be done by becoming a superhost on Airbnb. There are a lot of significant benefits to being an Airbnb Superhost and it can lead to more bookings. But a lot of hosts don’t know how to become a Superhost on Airbnb. Therefore, here is our guide on how to reach that next level.
What is an Airbnb Superhost?
As we have discussed above, a lot of people aim to become a Superhost on Airbnb. It means a host who has had successful bookings, going above and beyond to ensure the guest has a great experience. If you have met a certain list of criteria that has been set by Airbnb, you can get the status of Superhost awarded to you. There is no need for you to apply to become a Superhost. It will be awarded to you when you have reached the criteria.
Over the year at every quarter, Airbnb will look at its hosts and their performance over the past 12 months. For instance, they will check accounts in January, April, July and October.
If you have reached the criteria at this point, you will find you will receive a notice that you have been awarded the status and the badge will appear on your account to show you are a Superhost within the next week.
This status is certainly looked upon favourably by guests hoping to book a stay. They are more likely to book with you and stay at your accommodation if they are aware you are a Superhost.
As there are over 4 million hosts on Airbnb, having this status of Superhost will help you to stand out. So it’s definitely worth trying to gain this badge, but the question is how do you achieve this role?
How to become an Airbnb Superhost
Here is the full list of how to become an Airbnb superhost, ensuring all detail is covered so that you do make the criteria:
Don’t make cancellations unless absolutely necessary
One of the important steps you need to take is to ensure that your bookings stay confirmed and that you don’t cancel unnecessarily. Of course, there could be circumstances that mean you have to cancel and Airbnb have a list such as restrictions, emergencies or disasters. In this case, it’s of course inevitable you will have to cancel.
But aside from this, it’s important you stick to the arrangements you have made with the guest if you want to be on your way to Superhost status.
One of the most important ways you can do this is to make sure you stay organised. Have a specific diary or calendar that is just for your bookings for your Airbnb property. That way, you can ensure you know exactly when guests are staying and block off dates in advance that you are not able to rent out the property.
You should prepare months in advance so that you don’t end up booking something for a few months time that you cannot do. If you do need to cancel, remember to do it as soon as possible; just before the booking is not good for your reputation or the possibility of reaching the Superhost Status.
Ensure you respond promptly to everyone
You need to have a response rate of over 90% if you want to have a chance of receiving Superhost status. You must aim to answer any message within 24 hours of receiving them. It’s a good idea to schedule in time to check in on the website to see if you have had any messages.
Also, you can download the app on your phone and set it up to send you alerts if you have a message. There is also software out there which can manage your messages so you answer promptly to any guests.
You need to have successful trips
To ensure you reach the Superhost status, you need to ensure your account is active with regular visits. You must have reached the criteria of having 10 short-term trips from guests that have been completed successfully or three trips of longer length that equate to 100 nights. If you meet these criteria, you have an active account that is required to make the status.
You need to maintain a 50% review rate or higher
It’s so important to remind guests to leave a review when they leave your property. If they fail to do so, you could lose your chance to receive Superhost status.
Part of the criteria to reach the Superhost level is that 50% of your bookings should have a review. It’s always worth sending a message to guests asking how they enjoyed their stay and then reminding them about the review or even putting it in a guest book in your home.
You need an overall rating of at least 4.8/5
It’s so important that your guests are left happy at the end of their trip so that they leave you a good review when they leave. To enable you to make Superhost status, you need to have a rating of at least 4.8/5.
The best way to do this is to ensure you are honest and accurate with your description. Ensure the trip meets their expectations and offers all the Airbnb essentials.
Additionally, you need to communicate with guests. Answer any queries and remember to welcome them to the property.
You also need to make sure the property is of top cleanliness. Any complaints about how clean your property was will bring down your rating.
Ensuring check-in and check-out is as easy and smooth as possible is also very important. You also need to offer a good, affordable price. Not only will it bring you more custom, but guests will comment on the value of the property when they leave.
Going above and beyond to ensure your visitors have a great stay is a great way to achieve this.
The benefits of being an Airbnb Superhost
When you become a Superhost, you get a number of benefits to your account, as well as a potential increase in bookings due to your new status. After all, guests will be more inclined to book with a trustworthy superhost. Here are some of the top benefits of being a Superhost:
More Earnings
When you are a Superhost, you are more likely to get increased earnings through more bookings. This can help you to make an additional profit when booking the Airbnb property. You can also charge more as your property will be more popular and in demand.
Higher Visibility
When you become a Superhost, guests can filter to ‘Superhost only’, so they will find you much easier amid all the properties in that specific area on those dates. You will appear at the top of the listings too on normal search. Also, you are more likely to appear on Airbnb’s homepage, in their newsletters and even on social media.
Larger payment for Airbnb host referrals
You will receive bigger payouts when making Airbnb host referrals
Travel Credit
You get a $100 travel credit which is a bonus from the site when you reach Superhost Status.
How to maintain your Airbnb Superhost status
Once you receive the Airbnb Superhost status, you want to ensure you keep it. After all, all that hard work would be wasted to just go back to host status. Therefore, once you have Superhost status, you need to ensure you keep your reviews at 4.8 and ensure you keep responding to customers.
You want to still offer the top service you have been offering, even if you have already reached the status. Also, ensuring you have a zero cancellation rate will help you to keep the status. When they check quarterly, you need to still be at the top of your game.
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